The hero shot from General Pants Summer Campaign ’25 captures model Eva Pocrnja in a bold, sun-drenched moment that feels like the essence of the season. Shot by Esa Lilly, the image radiates heat and attitude, elevated by the striking sunburn stencil created by HMUA Vgersh. With a powerhouse creative team behind the scenes — including Nicole Romann, Heather Campbell, and Joshua Ward — this campaign frame is pure summer energy: fearless, playful, and impossible to ignore.
Photographer @esalilly_photo
Brand @general_pants
Hmua @vgersh_mua2.0
Model @evapocrnja
